Pfizer has partnered with Marvel to create a comic book to urge people to get their Covid booster vaccines and be an 'everyday hero'.
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The PR stunt comes amid a sluggish autumn jab rollout that has seen less than one in 20 eligible Americans receive their Omicron-specific shot.
Pfizer is also pushing for its new bivalent booster vaccine to be approved for children aged five to 11.
The plot of the new comic centers around a grandfather waiting for his jab at a clinic that comes under attack by the Avengers villain Ultron.
Ultron — a maniacal robot that constantly evolves and comes back stronger — is used to represent Covid, which is constantly mutating into new strains.
Captain America arrives at the scene and is pushed to the brink of defeat before Iron Man — who is supposed to represent Pfizer's new jab — arrives with a brand-new cannon that blasts Ultron into the sky.
The grandfather tells the reader that even superheroes have to keep 'adapting' to fight off Ultron — a clear reference to the updated vaccines.