FTX had some eye-opening connections to powerful entities and individuals around the world before it all came crashing down.
The meteoric rise of FTX
FTX made waves with early endorsements by NFL legend Tom Brady, supermodel Gisele Bundchen, and NBA superstar Stephen Curry. FTX spent big money on a Super Bowl commercial featuring "Seinfeld" creator Larry David.
"In 2021, FTX inked a reported $135 million, 19-year deal with the NBA’s Miami Heat to rename the American Airlines Arena as FTX Arena," CNN reported. "Major League Baseball struck a five-year deal in 2021 to name FTX as its official cryptocurrency exchange, a partnership that includes putting FTX patches on umpires’ uniforms."